brand identity

strategy and creative direction

website design (squarespace)

copywriting

membership platform styling

newsletter design

Project Goals

Whitney Hoover is an experienced trainer and dance-fitness leader. She came into the project hoping to set her studio apart with solid brand foundations and creative direction.

As her digital studio was gaining traction (thanks, COVID-19), she recognized the need to elevate her client experience both in person and digitally.

Solutions

We worked together to develop a brand strategy, digital home, revamped digital studio, and overall creative direction that felt approachable, dynamic, and feminine. We avoided typical industry jargon and styling in favor of an elevated and thoughtful brand experience.