the problem

Ashley is a solo esthetician focused on creating luxe beauty experiences for her clients. She wanted to create a digital space that would reflect her unique perspective of natural beauty.

our solution

We began our design workshop series with a deep dive into the brand’s creative direction, name, and audience. We redefined the aesthetics to feel calm, natural, and like a breath of fresh morning air. For the website, we layered landscapes with images that evoke a sense of adventure and soulfulness.